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Scandinavian womenswear designed with intention — created to perform in modern retail.
Who WE ARE
Noella was founded in 2016 by a team with more than 30 years of experience in the global fashion industry. The vision is clear - to become a leading international brand in womens fashion.
All collections are designed in-house, from the first sketch to final quality control, ensuring authenticity, consistency and a strong product experience.
Our approach is simple: Nice fabrics, thoughtful design and honest craftsmanship. Everything is created by a local team that knows the market, understands the end consumer, and has a sharp eye for commercial relevance.
Noella is distributed in more than 20 countries and 700 retailers worldwide.
Collections That Move in Retail
Noella is a total-look ready-to-wear brand offering styles from XS to XXL.
We launch four annual main collections — Spring, Summer, Autumn, and Winter — supplemented by two express drops that keep the assortment fresh and on-trend. Alongside these, our NOOS program provides essential styles available for continuous replenishment. During the season, we introduce new styles every second week.
Our collections are built around strong hero categories such as knits, dresses and outerwear, and every style can be mixed across categories to create complete looks that work in both retail stores and digital environments.
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Design Philosophy
Our expression is Scandinavian, always elevated with a twist — colours, details, and silhouettes that bring energy to the everyday wardrobe.
We design for women who live urban, dynamic lives — constantly in motion — and who want styles that are easy to wear, easy to style and easy to love.
Created to perform in modern retail.
Partnership & Presence
We prioritise close partnerships built on dialogue, transparency and reliability - key factors for shared succes and sell through.
Noella is distributed through our own webshops, international retaill partners and selected multibrand stores. All deliveries are handled from our own warehouse in Denmark, ensuring speed, stability and consistent quality.
Our community lives and grows through digital platforms — and so do we.
We invest daily in branding, inspiring high-impact content, and a strong presence across Instagram, TikTok, and our own digital channels. This fuels traffic, demand, and awareness — value that extends directly to our wholesale partners.
Who Are We
Noella is a fashion brand with feminine silhouettes founded in 2016 based in Denmark. The underlying philosophy in Noella is to create feminine fashion designs, that are consistently relevant for you, who loves fashion.
We embrace the confident girl with our voguish take on the latest trends. We create six Ready-To-Wear collections every year which always keeps us ajour.
Our Approach
With a fast-forward approach to the latest trends, our team of dynamic designers work with the greatest commitment to ensure that our contemporary design is always available to anyone - they take immediate action, when they spot a seasonal must-have.
Founders
The brand is founded by a team with more than 30 years of experience within both retail, wholesale and brand building.
Are you a retailer, and do you want to visit our B2B webshop?
VISIT B2B WEBSHOP HERE
Contact Info
Do you wish to retail our brand in your store?
Contact CEO, Lau Kjaer Knudsen at: lau@noellafashion.com
Are you a danish retailer and have general questions concerning our brand? Contact B2B Account Manager Pernille at: plb@noellafashion.com
Do you have a claim concerning our Noella products? Contact us at: claims@noellafashion.com